If you have an awesome product and 9 months of runway left and you admit that you could better marketing, why don't you focus 100% on the business for now and try to grow the revenue by doing better marketing ? Also try and stretch that runway for more like 12-18 months if possible. Go all in. What is stopping you ?
The thing is that if you are planning for Plan B and get a job, it sounds like you have already given up and will just burn Investor money for next 9 months while planning to get back in the job market.
I am going all in. There hasn't been a day where I haven't worked for 12-14 hours. But, this is a complex product and despite everything we are doing we may not make it. In SaaS, it's usually winner takes all and others scramble for pennies.
We are also trying fundraising to extend runway. Fundraising has changed so much now that people expect 1M in 6 months(?). I understand revenue expectation and not just building. But, applying viral product expectation to every product is not correct. But, it's their money and their expectation.
I have not given up yet. Which is why I mentioned one final push. And we are not burning investor money. They know and they are fully onboard to continue. We might wind up early and return the money. Nowhere I said we want to burn the money.
But, as a family man in 40s, I have to plan for the future. I can't just wait and see if things don't go write and then hop onto job market. Winding down is also a big work from employees, tax, compliance standpoint.
I don't have "the right answer" for you but I would just chime in that in the current job market, your best bet is your existing/previous network. Reach out to folks you previously worked with in past companies, especially those in tech leadership positions. With more and more AI applicants trust is weighed more than ever and existing relationships is a major leverage point now.
I don't know if this "should" be how it is but this is the reality based on what I observe now. Hopefully you have some relationships you can reach out to.
My only advice is when you get there, take what you can get for now and passively look until you can find a better fit. There's still a fair amount of contract work, a lot of it isn't the same level of pay from even a year or two ago though.
I spent the better part of the past couple years not working, and finally had to break down and take what I could get instead of holding out... I wish I'd done it months sooner, before hitting that critical point.
If you have an awesome product and 9 months of runway left and you admit that you could better marketing, why don't you focus 100% on the business for now and try to grow the revenue by doing better marketing ? Also try and stretch that runway for more like 12-18 months if possible. Go all in. What is stopping you ?
The thing is that if you are planning for Plan B and get a job, it sounds like you have already given up and will just burn Investor money for next 9 months while planning to get back in the job market.
I am going all in. There hasn't been a day where I haven't worked for 12-14 hours. But, this is a complex product and despite everything we are doing we may not make it. In SaaS, it's usually winner takes all and others scramble for pennies.
We are also trying fundraising to extend runway. Fundraising has changed so much now that people expect 1M in 6 months(?). I understand revenue expectation and not just building. But, applying viral product expectation to every product is not correct. But, it's their money and their expectation.
I have not given up yet. Which is why I mentioned one final push. And we are not burning investor money. They know and they are fully onboard to continue. We might wind up early and return the money. Nowhere I said we want to burn the money.
But, as a family man in 40s, I have to plan for the future. I can't just wait and see if things don't go write and then hop onto job market. Winding down is also a big work from employees, tax, compliance standpoint.
I don't have "the right answer" for you but I would just chime in that in the current job market, your best bet is your existing/previous network. Reach out to folks you previously worked with in past companies, especially those in tech leadership positions. With more and more AI applicants trust is weighed more than ever and existing relationships is a major leverage point now.
I don't know if this "should" be how it is but this is the reality based on what I observe now. Hopefully you have some relationships you can reach out to.
Why not take a pragmatic approach?
Your options are becoming an FTE or doing some sort of contracting/consulting.
After your experience - and given your message - it sounds like you're leaning towards employment.
So:
1. Focus on the managerial route for a period of X months. Forget about positioning yourself for an IC role, since it's not your preference.*
2. Treat this as a GTM project. You are the product.
I'm willing to bet that - based on your experience - you'd have a hell of a narrative that differentiates you.
*If an IC role is offered to you while you're looking for a managerial role - seriously consider taking it - to hedge.
My only advice is when you get there, take what you can get for now and passively look until you can find a better fit. There's still a fair amount of contract work, a lot of it isn't the same level of pay from even a year or two ago though.
I spent the better part of the past couple years not working, and finally had to break down and take what I could get instead of holding out... I wish I'd done it months sooner, before hitting that critical point.