I’m an indie founder in Minneapolis working on a community/social app called Backyard. It’s built to help people make friends IRL through 4-person hangouts and gamified neighborhood events.
Over the past year I’ve been running all kinds of scrappy marketing experiments:
Grew the app to 12,000 users within 2 months
Did it with almost no ad budget — relied on scroll flyers, Instagram reels, grassroots outreach, direct mail, and partnerships
You can see what I’m currently running here: artxtech.info (tickets for our live event)
And the IG page for visuals: @backyard_uptown
I know how brutal early traction is when you don’t want to dump $$$ into ads. If you’re building an app and want ideas on marketing angles, low-cost growth loops, or community hacks, drop your app link or message me at contact@artxtech.info
Hey IH,
I’m an indie founder in Minneapolis working on a community/social app called Backyard. It’s built to help people make friends IRL through 4-person hangouts and gamified neighborhood events.
Over the past year I’ve been running all kinds of scrappy marketing experiments:
Grew the app to 12,000 users within 2 months
Did it with almost no ad budget — relied on scroll flyers, Instagram reels, grassroots outreach, direct mail, and partnerships
Even got covered on the local news: https://www.fox9.com/video/1671245.amp
You can see what I’m currently running here: artxtech.info (tickets for our live event)
And the IG page for visuals: @backyard_uptown
I know how brutal early traction is when you don’t want to dump $$$ into ads. If you’re building an app and want ideas on marketing angles, low-cost growth loops, or community hacks, drop your app link or message me at contact@artxtech.info