I relate absolutely zero with their reasoning around AI. It's so fabricated.
> While staying true to Google’s iconic four colors, the brighter hues and gradient design symbolize the surge of AI-driven innovation and creative energy across our products and technology.
"Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled BREATHTAKING Design Strategy,[6] which used such over-the-top language that some suggested that it was part of a viral marketing scheme."
I relate absolutely zero with their reasoning around AI. It's so fabricated.
> While staying true to Google’s iconic four colors, the brighter hues and gradient design symbolize the surge of AI-driven innovation and creative energy across our products and technology.
That sounds like they were mandated to shoehorn "AI" into their description in some way. Because it is indeed a non sequitur.
Whenever I see things like this I just think of the 2008 pitch for Pepsi's logo redesign. It's a work of art:
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
This document is insane. I really can't decide if it's satire. Somehow I hope it's not.
https://en.wikipedia.org/wiki/Pepsi_Globe#2008_redesign_by_A...
"Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled BREATHTAKING Design Strategy,[6] which used such over-the-top language that some suggested that it was part of a viral marketing scheme."
Kind of fitting that Claude Code 2.0 and Claude Sonnet 4.5 are on the front page too right now.
I wouldn't be surprised if more total person-hours went into slightly changing a G for a logo than both of those releases combined.