8 points | by mukama 2 days ago ago
2 comments
10+ year CRM marketer here.
> Core capabilities: - Visual workflow builder for abandoned cart recovery, win-back campaigns, and post-purchase sequences
For automation to be useful, it’ll need to support a lot more than this.
> Last-touch and multi-touch attribution tracking
This isn’t actually useful for serious marketers in an isolated tool.
> Template management with personalization variables
This only becomes useful if you have a proper templating language, dear first name is not useful personalisation.
> Real-time deliverability monitoring (sent, delivered, opened, clicked, bounced)
Are you removing non-human interactions from these reports?
this lands up as number one result when i searched for: 'email campaign automation hackernews'
going to take Kling out for a spin!
10+ year CRM marketer here.
> Core capabilities: - Visual workflow builder for abandoned cart recovery, win-back campaigns, and post-purchase sequences
For automation to be useful, it’ll need to support a lot more than this.
> Last-touch and multi-touch attribution tracking
This isn’t actually useful for serious marketers in an isolated tool.
> Template management with personalization variables
This only becomes useful if you have a proper templating language, dear first name is not useful personalisation.
> Real-time deliverability monitoring (sent, delivered, opened, clicked, bounced)
Are you removing non-human interactions from these reports?
this lands up as number one result when i searched for: 'email campaign automation hackernews'
going to take Kling out for a spin!