Hence GLP-1s. You just patch the buggy reward center.
> According to the researchers, the participants really were full—they reported dramatically reduced desire for the food, and their behavior showed they no longer valued it. But their brains told a different story.
> Electrical activity in areas associated with reward continued responding just as strongly to images of the now‑unwanted food even after participants were completely full.
> Dr. Sambrook said, "What we saw is that the brain simply refuses to downgrade how rewarding a food looks, no matter how full you are. Even when people know they don't want the food, even when their behavior shows they've stopped valuing the food—their brains continue to fire 'reward!' signals the moment the food appears. It's a recipe for overeating."
Hence GLP-1s. You just patch the buggy reward center.
> According to the researchers, the participants really were full—they reported dramatically reduced desire for the food, and their behavior showed they no longer valued it. But their brains told a different story.
> Electrical activity in areas associated with reward continued responding just as strongly to images of the now‑unwanted food even after participants were completely full.
> Dr. Sambrook said, "What we saw is that the brain simply refuses to downgrade how rewarding a food looks, no matter how full you are. Even when people know they don't want the food, even when their behavior shows they've stopped valuing the food—their brains continue to fire 'reward!' signals the moment the food appears. It's a recipe for overeating."