Or drivers prefer buying a Honda. They might not notice that they are the same cars. They should have interviewed a sample of the buyers but they are probably unable to do it.
And then there is the matter of the price. The links in the post point to a $39,900 Honda and to a $44,700 Chevrolet. I'm not surprised that the cheaper car sold more.
I do believe the choice helps. But i also believe Honda has better brand appeal overall and so it's not a/b testing as much as "shiny a++" / "dull commoditized b-" testing. It wasn't about carplay, it was about brand affinity preferences.
Or drivers prefer buying a Honda. They might not notice that they are the same cars. They should have interviewed a sample of the buyers but they are probably unable to do it.
And then there is the matter of the price. The links in the post point to a $39,900 Honda and to a $44,700 Chevrolet. I'm not surprised that the cheaper car sold more.
I'd certainly prefer the Honda regardless of whether it had CarPlay or Android Auto. Honestly, I'd prefer that the car had neither.
I do believe the choice helps. But i also believe Honda has better brand appeal overall and so it's not a/b testing as much as "shiny a++" / "dull commoditized b-" testing. It wasn't about carplay, it was about brand affinity preferences.