There is a question investors like to ask founders:
What are you the X of?
We’re the Uber of freight.
We’re the Airbnb of storage.
We’re the Netflix of news.
It’s a useful question. If I tell you that my company is the Airbnb of something, you already know quite a lot about it. The comparison gives you a ready-made structure.
But I think there is a much more interesting way to use a metaphor.
There is a question investors like to ask founders:
What are you the X of?
We’re the Uber of freight. We’re the Airbnb of storage. We’re the Netflix of news.
It’s a useful question. If I tell you that my company is the Airbnb of something, you already know quite a lot about it. The comparison gives you a ready-made structure.
But I think there is a much more interesting way to use a metaphor.